Clothes that didn’t sell in Crisis charity shops have been transformed into one-off fashion pieces and are now on sale in Ealing.
Twelve independent makers and designers have taken unsold donated garments and given them a new life as part of the homelessness charity’s UNSOLD. RETOLD. project.
The pieces went on sale at the Crisis shop at 5 The Mall, Ealing, on 11 September 2026 and will remain available until they are sold.
Each item is one of a kind, with designers using techniques including cutting, reconstruction, weaving, embellishment, printing and painting to transform clothes which might otherwise have gone for textile recycling.
The project is running across 16 Crisis shops in London as part of Create for Crisis and coincides with Secondhand September and London Fashion Week.
Design and strategy studio Dalziel & Pow created a new identity and campaign materials for Create for Crisis and UNSOLD. RETOLD., including displays and materials used in participating stores.
Among the 12 makers taking part is Green Ancestors, which is linked to Ealing and Putney.
The makers were invited to Crisis’s Canning Town warehouse to choose unsold donated garments before being asked to transform them into new pieces.
Half of the proceeds from sales will go towards Crisis’s work to end homelessness, with the other half going to the maker.
Liz Choonara, executive director of commerce and enterprise at Crisis, said the project gives “unsold clothing a new story” while providing independent makers with a platform.
The one-off pieces are also available through Crisis’s online shop, with prices varying between items.
