A long-vacant site in West Ealing is set to be transformed after a £90 million co-living development was sold to property developer Prime Phenix.
The 0.5-acre site at 96-102 The Broadway, close to Singapore Road, already has planning permission for a 268-bedroom co-living scheme with shared amenity space, facilities and a roof terrace.
The development site, formerly home to a four-storey Woolworths department store, has stood empty since the building was demolished in 2019. The original store dated back to 1926 and closed following Woolworths’ collapse in 2008.
Prime Phenix, which is behind developments including Stirling Works on Bollo Lane in Acton, said construction work is expected to begin shortly.
Dr Amir Naghsh, CEO of Prime Phenix, said: “The development represents a significant regeneration opportunity for this part of The Broadway and will deliver a high-quality project that we believe will make a lasting positive impact on the area.”
William McKenna, director at Luxgrove Capital Partners, added: “This sale marks a major step forward in the continued regeneration of West Ealing. The development will transform a long vacant site into a vibrant new co-living destination, helping to attract new residents, businesses and investment into the area.”
The deal was brokered by property firm GLPG, which also helped arrange development finance through Zorin Finance.
Dean Leslie, director at GLPG, said West Ealing had seen “strong demand” from investors following the arrival of the Elizabeth line and wider regeneration across the area.
