A Greenford-based beauty brand drawing on ancient Ayurvedic traditions is the latest independent to launch in Superdrug stores nationwide.
Ovviovita was founded in 2018 by Mumbai-born biomedical engineer Kashish Golani, who began experimenting with natural remedies after struggling with her own hair and scalp issues.
Ms Golani said she uses traditional Indian recipes passed down through her family and has developed a range of natural hair and skincare products designed to address issues including hair loss, frizz and dryness.
The products are inspired by Ayurveda — a holistic system of medicine originating in India — and are free from harsh chemicals, sulphates and silicones. Earlier this year, the brand won three Editor’s Choice accolades at the Beauty Shortlist Awards and was named one of the UK’s top independent businesses by Small Business Saturday.
Over the last seven years, the brand has grown steadily, gaining a loyal customer base and being sold online in retail partnerships with Debenhams, Coast and Dorothy Perkins. Now, as it launches into Superdrug stores nationwide, Ovviovita is hoping to reach a wider audience with its range of products.
Ms Golani said: “I launched Ovviovita primarily for those customers looking for beauty solutions for problems such as dry, frizzy, unmanageable hair, hair loss and scalp issues, amongst many others. After living with hair woes myself, I turned to age-old family recipes and found the solution.”
