Online retail giant Amazon has donated hundreds of toys from its top ten toys list to Felix’s Multibank which will be given out to families in need between now and Christmas.
Felix’s Multibank, based in Greenford, is part of The Multibank charity initiative founded in 2022 by former Prime Minister Gordon Brown and Amazon. In the last two years, it says it has donated more than three million essential items to over 400,000 families in Wales, Scotland and Greater Manchester.
The multibank previously received 2,500 backpacks worth £30 each filled with essential back-to-school items when schools started in September.
Shane Dorsett, chief operating officer at The Felix Project said: “Redistributing such sought-after items to families will not only be transformational for a child on Christmas Day, but should also alleviate some of the pressure parents and carers feel to spend money they don’t have, helping to bring joy and make a huge difference.”
Mr Dorsett said: “We recently found 1 in 4 Londoners regularly struggle to feed their families, but it’s not just food, it is all of life’s necessities. That’s why earlier this year, The Felix Project, with support from Amazon, was delighted to open Felix’s Multibank.”
