Ealing Broadway shopping centre has launched a Christmas campaign with two local charities to support people experiencing loneliness, after new research found that more than half of Londoners feel lonely during the festive season.
A survey carried out with the Mental Health Foundation showed that 51% of London respondents said they experienced loneliness at Christmas, while 25% expected to feel lonelier this year than last. The poll also revealed that 46% would not know where to turn for help when struggling with loneliness or isolation, and 38% said they would not feel comfortable confiding in someone they trusted.
While loneliness is often associated with older people, the research highlighted that younger adults were also affected, with 36% of 18- to 24-year-olds in London anticipating increased loneliness this Christmas.
The research also suggested financial pressures (46%), distance from family and friends (36%), and bereavement (23%) were key drivers of disconnection, while 28% said social media made them feel more alone at Christmas.
In response, Ealing Broadway is working with Age UK Ealing, which supports older people to live independently and remain connected within the community, and the Young Ealing Foundation, which works with local organisations to provide opportunities and support for children and young people.
The centre has revived its “Merry Mailbox” initiative for a second year. Hundreds of Christmas cards designed by local children will be distributed by Age UK Ealing to vulnerable community members. Until Wednesday (10 December 2025), shoppers can pick up a free card inside Ealing Central Library and write a message to someone in the area who may be isolated.
Reginald Parkinson, chief executive of Age UK Ealing, said: “Loneliness is an issue that affects many older people in our borough and we see first-hand the impact it can have. The support from Ealing Broadway and the Merry Mailbox initiative helps us reach those who may be struggling and provides a meaningful reminder that the community cares.”
Ealing Broadway will also host a Christmas party at Comptoir Libanais for young people supported by the Young Ealing Foundation. Rahma Hussein, the charity’s youth voice projects manager, said: “It’s really sad to see that people across generations struggle with loneliness and feelings of isolation during the holidays and the lack of confidence they have in confiding with someone they trust.
Ms Hussein added: “Through this campaign, we hope to bring not only festive cheer, but display our commitment to bringing communities across Ealing together, regardless of their background. We hope that this campaign sparks joy and cheer for all involved and leads to an ongoing commitment to addressing issues of social isolation.”
