A Boots Hearingcare store inside Ealing Broadway shopping centre is hosting a week-long event offering free hearing tests and demonstrations of the latest hearing aid technology.
The initiative, called Hear Better Week, runs from 16 to 20 February 2026 at the branch in Unit 44A at Ealing Broadway shopping centre. The store will open its in-house immersion room, where visitors can test hearing aids in simulated environments such as a busy restaurant or a live concert, designed to reflect everyday listening situations.
On 19 and 20 February 2026, customers can attend for a free hearing test without booking an appointment.
Lisa Cooper, senior director of marketing and commercial at Boots Hearingcare, said: “We know that hearing loss can often go unnoticed, yet it can have a huge impact on everyday moments, from conversations with loved ones to enjoying social experiences. Hear Better Week is designed to break down barriers and spark those important conversations about hearing health.”


