Local rugby club, Ealing Trailfinders has launched a new campaign aimed at raising their profile across the borough as both the men’s and women’s teams approach the closing stages of the season.
The initiative, titled #FollowYourTrail, has seen signage featuring club players appear at locations across Ealing, including Ealing Broadway station and Ealing Common. Among those featured are England Women’s World Cup winners Meg Jones and Abi Burton.
Ealing Trailfinders said the initiative aims to engage residents and build wider interest in the club’s teams.
Members of the public are also being encouraged to take part by sharing photos of the signage on social media. Those who tag the club will be entered into weekly prize draws, with prizes including match tickets, merchandise and signed memorabilia.
Jack Cairns, head of marketing at Ealing Trailfinders, said: “We want the whole borough to feel part of the journey as we head into a huge moment in the season. This campaign is about visibility, pride in our community, and inviting everyone to experience the excitement at Trailfinders Sports Club.”
